Football is shaped by people, places, clubs and moments.

Inverted90 India is the Indian edition of Inverted90, an international football media brand. It exists to tell the stories that define Indian football, and to tell them with the standards readers expect from serious football writing anywhere in the world.

Our subject is the game as it is lived here. Clubs and their histories, the national team, the ISL and the I-League, academies and the players who pass through them, managers and the ideas they carry, and the supporters who give a fixture its meaning.

We are less interested in transfer rumours and daily news cycles. We write features, interviews, reported essays and tactical analysis, in the belief that the Indian game deserves writing that lasts longer than a matchday.

The work is edited carefully, published in British English, and made to be read rather than scrolled.